JULIE COSTA
MASTER BUSINESS HYPNOTHERAPIST • NLP TRAINER • ICF PCC
the SUBCONSCIOUS SIDE of BUSINESS GROWTH. helping service-based business owners create LASTING CHANGE through HYPNOTHERAPY, NLP, and SUBCONSCIOUS REPROGRAMMING.

YOU Already KNOW WHAT TO DO IN YOUR BUSINESS.
LET'S TALK ABOUT WHY KNOWING ISN'T ALWAYS ENOUGH.
You've invested in the courses. You've hired the coach. You've learned the strategy.
And yet you still find yourself putting off the thing you know would move your business forward.
You overthink. You second guess yourself. You hesitate.
You tell yourself, "Tomorrow will be different."
And after a while, it's easy to start wondering if you're the problem.
Usually, there's more happening underneath the surface.
YOUR strategy GOT YOU HERE.
YOUR subconscious TAKES YOU FURTHER.
Most business owners I work with already know what they should be doing. The hard part is understanding why it can still feel so difficult to actually do it.
I've found that it's rarely about needing another strategy. It's about the subconscious patterns, beliefs, and reactions shaping how you show up every day.
Because when those patterns change, the way you market, sell, lead, make decisions, and grow your business starts to change too.
That's the subconscious side of business growth, and it's the work I've spent years studying, practicing, and teaching.
I'm Julie
I'm a Master Business Hypnotherapist, NLP Trainer, and ICF PCC who's spent years studying what happens underneath the strategies we use to grow our businesses.
Today, my work sits at the intersection of business growth and the subconscious, from helping established business owners change the patterns shaping how they lead, sell, and show up, to training practitioners to bring hypnosis, NLP, and subconscious tools into the work they already do.
I'm here to make the subconscious side of business something we understand, work with, and talk about as naturally as we do sales and marketing.
Students Taught
WHEREVER YOU ARE,
THERE'S A PLACE TO Start.
Whether you're looking for daily support, one deep breakthrough, a subconscious lens on how you grow your business, or a way to integrate hypnosis, NLP, and subconscious tools into the work you already do, I've created a few different ways we can work together.
ACTIVATE
A self-hypnosis membership for service-based business owners.
Your daily practice for lasting subconscious change.
Breakthrough Day
A private full-day experience designed to create lasting change around one area that's keeping you stuck.
Subconscious School of Business
Business strategy, sales, and marketing through a subconscious lens.
Learn the layer underneath business strategy so you can communicate more effectively, sell more naturally, and lead with greater confidence.
Anchored NLP Certification
Professional hypnosis and NLP training for coaches, practitioners, and leaders who want to confidently bring subconscious transformation into their work.
THIS WORK ISN'T ABOUT BECOMING SOMEONE NEW.
IT'S ABOUT UNCOVERING THE VERSION OF YOU THAT'S BEEN THERE All Along.
“Before ACTIVATE, I would put offers out into the world and when they didn’t fly off the shelf I would retreat. I would pull them down. I was sure that no one wanted them. And now I put out my first offer of the new year, stayed consistent, kept at it, was much more vocal and visible and the clients came.”
— Jennessa D.
ACTIVATE
“I’m shocked at how much changed so quickly! Though I shouldn’t be since I know the power of this work. I cannot get over this new level of confidence and trust that I unlocked. And ever since I feel like something inside of me has completely reorganized!!! I feel a sense of empowerment I’ve never experienced before. I have a deep level of trust that I don’t think I’ve ever been able to access. I feel much more neutral about things that would normally trigger me to be upset.”
— Melissa C.
BREAKTHROUGH DAY
“I truly look at the world differently since graduating Anchored. I’ve already used my NLP training on my top-rated podcast, in client calls, and yes, even with my kids! Learning all of the different modalities in Anchored has empowered me to speak differently to our podcast guests, which really helps us dig deeper into the stories and make for fascinating and powerful podcast episodes.”
— Olivia H.
ANCHORED
“I have been able to double my monthly income, I have been able to be more visible in the content that I put out, and I have been able to attract dream clients since working together.”
— Jen R.
1:1 COACHING
Ready?
Your strategy has gotten you this far.
Let's see what becomes possible when you start working with the subconscious side of your growth, too.
I'd love to help you do that.
a new SUBCONSCIOUS REPROGRAMMING TOOL, every month.
Join my email community and I’ll send you a free subconscious reprogramming tool each month, along with ideas and resources for applying this work to your life and business. You’ll also be the first to hear about new offers and programs.