About Me
Business Coach.
Certified Master Hypnotherapist.
Certified HypnoBreathwork® Coach.
NLP Trainer.
I live in a small coastal town, I love breakfast sandwiches, and I’m obsessed with my pup Sammy (named after my love for breaky sammies).
A community connector at heart, I’ve used my passion in relationships & community building, coupled with my years of experience in business development & brand/business strategy, to not only grow multi-million dollar corporate businesses, but to create communities, start my very own business and help others to grow their own brands & businesses.
After working several years in banking after college, I fell in love with the fitness industry, and took my first stab at entrepreneurship by starting my own personal training business after becoming a certified personal trainer. I then went on to work part time and then full-time at lululemon, where I gained first hand experience and understanding that building relationships & nurturing them is the key to business success. As I continued to connect with and build relationships with local businesses & fitness professionals, I was often approached for coaching & support to help them with the growth of their brands & businesses. My coaching journey started here.
Throughout my career with lululemon, I worked my way up the leadership ladder, managing two stores in addition to managing local, regional & global community initiatives. I worked in all aspects of brand strategy & business management, driving powerful results through innovation & community relationships. Through refining my business development skills, I obtained a career highlight of being the only manager in my region to hit an annual stretch sales target not once, but two times, in less than five years.
After ten years working with lululemon, I came back from a 6-week sabbatical with a burning desire that I was made for more & to make a bigger impact, but wasn’t sure how. A couple of months later, I created & launched The Sweat Republic, a community networking group supporting local health & wellness professionals by bringing them together through monthly events to connect, collaborate, learn from one another, support each other & grow. Milestones included growing the membership to approximately 80 members & our 2nd annual International Women's Day Luncheon surpassed 200 women in attendance!
The year 2020 came & with it, the Covid pandemic … I watched many of my fitness friends lose businesses, jobs & income streams. As a result, I created my signature group coaching program The Digital Business Builder to support them in creating digital businesses, courses, programs & memberships so that they could create new revenue streams. As I worked with more clients on business strategy & social media visibility, my passion for business coaching increased, and in the beginning of 2021, I made the bittersweet decision to close the doors to The Sweat Republic Membership so that I could focus on & show up fully as “coach”.
In the beginning stages of starting my coaching business, I was on a constant roller coaster of not feeling good enough, questioning my worth, and doubting whether I could achieve my big business goals. Working on my mindset was always important for growth & personal development. And incorporating subconscious reprogramming truly changed everything for me. You see, once you reprogram the limiting beliefs that hold you back, the sky's the limit. Because of my very own experiences & transformation with incorporating subconscious reprogramming, I became certified in NLP, EFT, T.I.M.E. Techniques, Hypnotherapy, HypnoBreathwork® and Life & Success Coaching, and I'm beyond excited to be incorporating these modalities, techniques & practices into my business coaching to support YOU in transforming your life & business.
