well hello,
I'm Julie
I live in a small coastal town in Massachusetts with my husband Ron, my stepson Owen, and our dog Sammy.
Sammy is named after my favorite food: breakfast sandwiches.
If you'd told me ten years ago that I'd become a HYPNOTHERAPIST, I would've laughed.
I started my career in banking before taking my first leap into entrepreneurship as a personal trainer. From there, I spent more than a decade at lululemon, where I had the opportunity to lead incredible teams, grow multiple businesses, and build communities that brought people together.
I genuinely thought I'd retire there.Β Then one day, I got fired.
At the time, it felt like everything I'd worked so hard to build had disappeared overnight. Looking back, it was the push I didn't know I needed.
I started The Sweat Republic, helping health and wellness professionals connect, collaborate, and grow their businesses.
Then the pandemic hit, and I watched so many of those same business owners lose the businesses they'd worked so hard to build.
I wanted to help, so I started coaching.
Then I Started Noticing a Pattern
At first, I was teaching business strategy.
HELPING PEOPLE BUILD Offers, MARKET THEMSELVES, CREATE Programs & Grow ONLINE BUSINESSES.
I loved it.
But after a while, I started noticing a pattern.
People would leave our coaching calls feeling clear, confident, and excited. They knew exactly what to do.
Then they'd overthink, question themselves, procrastinate, talk themselves out of the very thing they said they wanted.
The funny thing was... I was doing the exact same thing in my own business.
I kept investing in coaches, masterminds, courses, and programs because every time I thought, "Maybe this is the strategy I've been missing."
But no matter how much I learned, I kept hitting the same ceiling.
Then Something Changed
I stumbled across hypnotherapy, and it felt different.
I remember thinking, "I'll look into it later."
But before I had the chance, I joined a mastermind, and the accountability coach I was paired with just happened to be the founder of the exact hypnotherapy program I'd been looking at.
I stopped saying later.
What changed surprised me.
It wasn't just my business that changed. It was me.
I stopped spiraling when things didn't go to plan. I stopped freezing every time something felt uncertain. I trusted myself more, made decisions faster, and even the way I carried the grief of losing my mom when I was ten began to change.
As those internal shifts happened, my business started changing too.
I showed up more consistently. Selling felt easier.
My ideas flowed more freely. My confidence stopped depending on the outcome.
That's when I realized something.
It was never just about strategy.
You already know what to do. Most of my clients do.
The missing piece usually isn't another course or another strategy.
It's understanding what's happening underneath the strategy.
THE Beliefs, THE Patterns, AND THE AUTOMATIC ReactionsΒ THAT QUIETLY SHAPE HOW YOU LEAD, MARKET, SELL, MAKE DECISIONS & GROW.
That's Why I Do This Work Today. Itβs what I love.
Because when those patterns change, everything else starts to change too.
Today, I help service-based business owners create lasting change through hypnotherapy, NLP, subconscious reprogramming, and business coaching.
I also help business owners integrate hypnosis, NLP, and subconscious tools into the work they already do through Anchored NLP Certification Program. Inside the Subconscious School of Business, I teach business owners how to apply those same principles to sales, marketing, leadership, and growth.
Whether we're working together for a single day or over the course of a year, my goal is always the same:
To help you understand yourself differently so you can build your business differently.
A FEW THINGS YOU SHOULD PROBABLY Know ABOUT Me...
I'm happiest near the ocean.
I will never say no to a breakfast sandwich.
Community has always mattered more to me than competition.
I'm endlessly curious about why people do what they do.
And I genuinely believe that understanding yourself is one of the greatest advantages you can have, not just in business, but in life.
IF YOU'RE Ready...
I'd love to help you stop wondering what's been keeping you stuck and start understanding what's actually driving the way you think, feel, and show up.
follow along
@julie.m.costa
