YOU’RE ALREADY A BRILLIANT COACH.
Experienced, capable, and deeply committed to your clients.
But you’re not yet fully embodying the coach you’re meant to be.
You still overthink, second-guess, and hold back.
Because when your subconscious doesn’t fully believe you’re ready or worthy of more, it limits how much impact and income you allow yourself to create.
No strategy can fix what’s actually a belief problem. The real shift happens when you reprogram your identity when you become the version of you who leads, serves, and sells from unshakable self-trust.
That’s when everything shifts.
BECOMING isn’t another training.
It’s an identity shift… wrapped in a free, bite-sized private podcast that helps you step into the coach clients can’t wait to hire.
These audios help you shift what’s going on in your head so you can finally see the results you want in your business:
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You’ll build inner trust and unshakable confidence as a coach. No more overthinking or over-strategizing to prove yourself, but confidence in your coaching and clients whose lives are actually changing.
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You’ll attract more aligned clients who don’t just hire you once. They stay, re-sign, and refer. Not just mediocre mentions in IG stories after endless hours of content creation, but clients who rave about you and refer you to everyone they know
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You’ll scale your business without needing to live online, post 5x per day, or follow what everyone else swears you “should” be doing. While building steady sustainable income you can count on. (say ✌️to rollercoaster months)
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You’ll finally feel like the industry sees you as the go-to coach in your space
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And most importantly, you’ll feel anchored in who you are and the work you do.
When you shift who you’re being, everything else follows.
Press play and rewire your confidence.Hi, I'm Julie Costa.
Over the last 8+ years, I’ve helped more than 1,500 coaches and business owners around the world. From brand-new coaches finding their first clients to established business owners on the edge of burnout, my work has empowered them to ditch the beliefs and behaviors that kept them stuck and step fully into their confidence and power as leaders.
And I’ve got the receipts to prove it 😉
My work doesn’t stop at coaching. I also train and certify coaches. Because I believe your best marketing isn’t your content… it’s your client transformations. When your clients get life-changing results, your reputation takes care of itself.
That’s why I created BECOMING the Go-To Coach. I want you to experience your full potential as a coach, but not by piling on more strategies. Instead, through easy-to-access, powerful internal shifts that create lasting change.
Because when you feel like the go-to coach… your clients will too.
THE RECEIPTS 😉
Inside of BECOMING, I’ve intentionally made each episode less than 20 minutes so you can listen while you’re:
BECOMING weaves together neuro-linguistic programming (NLP), subconscious reprogramming, and identity work, not to give you more “theory”, but to actually change the way you see yourself, your business, and what’s possible for you.
Because when you see yourself as the go-to coach, your current and future clients do too.
This is your first step to becoming the coach that clients can’t stop raving about.
Say Less, I'm In.
What’s Possible?
It’s ten days from now, you’ve listened to one short episode a day and something inside you has clicked.
You’ve become the go-to coach, the one clients can’t wait to hire, refer, and rave about.
Because as you’ve shifted your inner world, your outer world has started to match it.
Because when you step into this version of you… the coach who’s confident, clear, convicted, and anchored in their identity, everything expands.
Just imagine what becomes possible from here.