Your strategy got you here. Your subconscious is what takes you further.
Elevating visibility, leadership and sales through subconscious and behavioral change.
As Seen In
Something in you knows there's more.
You've built a business that works. Clients who value you. A track record that speaks for itself. And even now, you can feel it. There's a version of you, and your business, that's more available than you've been letting yourself access.
More visibility. More impact. More revenue.
More ease in how you lead and decide and show up.
And if you're honest, you already know what's in the way. The hesitation that shows up right when forward is the obvious move. The decision you've made three times and still haven't acted on. The conversation you keep preparing for instead of having.
It's why you think to yourself "I must have a discipline problem" or "I just need to be more motivated". I'll tell you, it's neither, it's a subconscious behavior.
Most people try to solve behaviors with strategy.
I work at the level where the behavior is actually formed.
at the subconscious level.
Because the behavior you're trying to change isn't running in your conscious mind. It's running beneath it.
The behavior beneath the performance.
Here's what most business owners don't realize until they're sitting across from me. The way you show up in the moments that matter has very little to do with what you know. It has everything to do with what's running beneath it.
Every decision you make, every time you hesitate when you know you're ready to move, every moment you pull back when forward is the obvious choice, that's your subconscious doing exactly what it was trained to do. Protect what feels familiar. Resist what feels new. Keep you safe inside the identity you've already built. Even when that identity has already outgrown itself.
And you can add all the strategy, accountability and planning you want. Your subconscious will work around every single one of them.
Until the behavior changes.
Using Clinical Hypnotherapy, Neuro-Linguistic Programming (NLP) and neuroscience-backed behavioral change, I work directly inside the patterns driving the behavior. Not around them. Inside them.
“
"I'm feeling so good, clear, grounded. MY VISION AND DIRECTION FEELS SO CLEAR. So excited for what I'm positioning to create in my life and business."
— Tammy
What Becomes Available When the Behavior Shifts
Visibility becomes easier than you expected.
Instead of finding yourself saying for the 10th time this month "I wish I could be more consistent on social media", it becomes the easiest part of your day. You find yourself showing up consistently and noticing the internal negotiation that used to happen just isn't there anymore.
Decisions happen and stay made.
The back and forth quiets. You make the call, you move on it, and you don't find yourself revisiting it three days later. Clarity that used to take days is just available now.
Sales conversations close differently.
You go from over explaining and discounting (even when you know you said no more discounts) on sales calls to owning your pricing and your value, and the conversation lands better than it ever has.
Leadership feels like it fits.
You hold authority with your team, your clients, your partners and it doesn't cost you anything. You're not overcompensating. You're not shrinking. You're leading from somewhere that already feels like yours.
Follow through stops being a negotiation.
Action becomes the natural next thing. Not because you pushed yourself into it, because the pattern underneath it changed.
You can feel how close this actually is, can't you?
The Work Applies Two Ways
For you. Or through you.
Most people arrive here one of two ways. Something in how they operate isn't matching what they're capable of, or they're ready to bring this level of work into how they build, lead and serve others. As a Master Business Hypnotherapist and NLP Trainer, I've worked with hundreds of business owners across both. Both are exactly the right reason to be here.
for you
YOUR PATTERNS. YOUR BEHAVIOR. YOUR RESULTS.
You already know what you need to do. This is the work that makes action feel like the obvious next thing instead of something you keep negotiating with yourself about.
REPROGRAM. REGULATE. REPEAT.
A subconscious reprogramming membership for business owners.
On-demand hypnotherapy, breathwork, subliminal and somatic audio sessions designed to shift the patterns shaping how you think, feel and operate. This is where subconscious work stops being something you do occasionally and starts becoming how you operate every day.
FOCUSED. DEEP. TRANSFORMATIVE.
A private, full-day immersion for your subconscious mind.
Built around the one area of your life or business where you feel stuck, blocked or unable to move forward. No surface-level strategy. Just precise, guided work at the subconscious level, where real chane happens.
through you
INTO HOW YOU BUILD, MARKET, SELL AND SERVE.
You're already good at what you do. This is how you bring this level of thinking into everything you build and every person you serve.
STRATEGIC. APPLIED. ONGOING.
Sales, marketing and leadership through a subconscious lens.
Most business owners are applying conscious strategy to subconscious patterns. This is where you learn to close that gap, applying NLP concepts and subconscious principles directly to how you market, sell, lead and grow in your business.
COMPREHENSIVE. ACCREDITED. TRANSFORMATIVE.
The full body of work.
A board-accredited certification in NLP, Clinical Hypnotherapy, EFT and behavioral change built for established business owners ready to understand transformation at the level where behavior is actually formed. You're already good at what you do. Anchored teaches you how lasting transformation actually happens so you can bring that depth into how you coach, lead and serve. Because what creates real change isn’t more information. It’s understanding what drives behavior in the first place.
WHO YOU'RE WORKING WITH.
I'm Julie Costa
Master Business Hypnotherapist, NLP Trainer and ICF PCC Coach working at the intersection of subconscious patterning, behavioral science and business performance.
Before this became my work, I spent over a decade in corporate leadership, scaling and leading multiple locations for lululemon, driving regional and global initiatives, and building performance cultures that required me to understand what actually moves people.
What I found, consistently, was that behavior, not strategy, was the differentiator.
I now train and certify practitioners globally. In 2024 I was named Best Hypnotherapist in Boston. My approach is precise, grounded in science, and built for business owners who are ready to close the gap between their capability and their results.
OVER
8
YEARS IN THE INDUSTRY
SERVED OVER
750
CLIENTS WORLDWIDE
TAUGHT OVER
78
STUDENTS
Grounded in Science.
Applied with Responsibility.
This work is informed by decades of research in behavioral psychology and neuroscience, specifically how subconscious patterning shapes decision-making, communication and behavior in real time.
Hypnotherapy and NLP are applied within a framework that centers consent, clarity and agency. The goal is not to override your behavior. It is to change what is driving it so what you do next comes from a place that already supports where you are going.
This work requires your full participation. And you're ready for that, aren't you?
What you're capable of is already inside you.
