BECOMING
the go-to coach

ON-DEMAND TEN EPISODES.
FREE private podcast that takes coaches from spiraling in comparison to being a confident go-to coach in their industry.
Get BECOMING Now
YOU’RE ALREADY A BRILLIANT COACH.
- You’ve got experience.
- You may even have certifications.
- It’s clear that you care deeply about your clients.
Until you shift these beliefs on an identity level, business will always feel harder than it has to.
Until you embody the identity of the go-to coach, you’ll always feel like something’s missing.
THIS IS ABOUT RADICAL RESPONSIBILITY.
BECOMING is a bite-sized, bingeable and on-demand
Ten episode private podcast designed to help you take full ownership
of your results. Not just in business, but in who you’re becoming.

Each episode walks you through the internal shifts that create external success:
-
Radical responsibility
Reclaiming your power
-
Honest inventory
Defining your version of success (not theirs)
-
Achievable outcomes
Goals your subconscious actually believes in
-
Releasing limiting beliefs
Undoing old stories that keep you small
-
Identity work
Showing up as the coach you’re actually here to be
When you shift who you’re being, everything else follows.
Clients feel it. Your family feels it. Most importantly, YOU feel it.
MOST PODCASTS GIVE YOUR BRAIN MORE
INFORMATION TO CONSUME. Not this one.
BECOMING weaves together NLP, subconscious reprogramming, and identity work, not to give you more “theory”, but to actually change the way you see yourself, your business, and what’s possible for you.
- You’ll attract more aligned clients.
- You’ll scale sustainably, without the burnout.
- You’ll stand out in a crowded industry.
- And most importantly, you’ll feel anchored in who you are and the work you do.
This private podcast is your first step to becoming the coach who actually changes lives , not just hopes to.
Say Less, I'm In.

Hi, I'm Julie Costa.
After my own journey of becoming the confident coach I am today, I've helped hundreds of others do the same, breaking through the identity blocks that keep them playing small so they can step into their power as the go-to expert in their industry.
Hundreds
of coaches served
Creator of
Anchored Certification Program
Identity
first approach
BECOME
Picture this: You wake up tomorrow and feel complete confidence in who you are as a coach. No more questioning your worth.
When you think about your business, you feel proud and excited about your success, instead of focusing on what's missing.
You've stopped waiting for "someday" and decided to embody your highest self right now. Today becomes the day you took radical ownership of your results, not because everything was perfect, but because you stepped into who you've always been inside.
This is BECOMING.
- 10 on-demand episodes — each under 20 minutes
- NLP, subconscious reprogramming, and identity work
- Listen on a walk, at the gym, or between calls